Discover how to effectively balance AI-driven content creation with SEO to drive real results and rank high in SERPs
Every marketer knows that high-quality content is key to driving organic traffic and generating leads. With advancements in AI, content creation has become more accessible than ever. However, can we expect the quality of AI-generated content to match that of human-created? In this article, we’re going to discuss how to strike the perfect balance between AI-driven content and human input to achieve the best results.
As we explore this subject, it's important to acknowledge the unique advantages that AI brings to the table, including the ability to analyse vast amounts of data, craft appealing visuals, and optimise copy for search engines quickly and efficiently. Despite these advantages, relying too heavily on AI-generated content challenges traditional criteria for content quality and engagement. While human-generated content is preferred for its unique or original insight and the ability to emotionally connect with readers, especially in SEO contexts, the question arises:
If human-generated SEO content is preferred, why are AI-generated content services becoming more popular?
With the growing popularity of AI-generated content, there have been several debates around the claim that Google won’t rank AI-generated content. Google has always emphasised the importance of content quality, especially when it comes to ranking pages in search results.
“Google's ranking systems aim to reward original, high-quality content that demonstrates qualities of what we call E-E-A-T: expertise, experience, authoritativeness, and trustworthiness. Our focus on the quality of content, rather than how content is produced, is a useful guide that has helped us deliver reliable, high-quality results to users for years.”
The method of content creation, whether AI-generated or human-written, is less important than the content’s ability to meet certain standards. Google's position is that if AI-generated content can achieve the same levels of E-E-A-T as human-created content, it stands an equal chance at ranking well. This perspective confirms that all content is held to the same high standards, irrespective of how it’s produced.
Therefore, AI-generated content can rank high in search results, but it's important to approach it with a thoughtful strategy and the right tools.
AI can automate multiple time-consuming tasks with little human input. Understanding its capabilities and limitations helps produce content faster while maintaining quality. Here are some actionable tips you can use to generate AI content effectively:
Generating outlines, suggesting headings, and even drafting entire sections based on keywords and topic relevance can save time and effort while structuring content. This approach simplifies and accelerates the writing process, helping you create content in a way that is easy to read and understand, with faster post-production editing by human writers, if required. Some AI writing tools are specifically targeted at individual industries or even particular types of copywriting, so have an inherent grasp of style, form and function.
Finding the right keywords for your copy can be time-consuming. However, AI-powered tools can simplify this process significantly by quickly identifying the most valuable keywords for your content. You can analyse existing content, competitor data, and search trends to suggest keywords that you might not have considered before.
Beyond identifying keywords, you can use SEO tools like SE Ranking's Keyword Suggestion Tool. This tool employs an AI-powered algorithm that combines Google’s search volume data, clickstream data, keyword seasonality, and popularity. This allows you to prioritise keywords that are most likely to yield the desired results.
Example of using SE Ranking's Keyword Suggestion Tool. The seed keyword was SaaS SEO.
Using AI tools can be very useful when brainstorming ideas, particularly when dealing with tight deadlines or large projects. However, while AI can generate initial concepts, the output may lack a personal touch and sound generic. It usually takes some time to learn how to tweak prompts and refine the AI's responses in order to shape the content closer to the desired result.
The real value of AI becomes evident when humans actively participate in the content creation process. By engaging with AI-generated content through editing copy, you can add your unique voice and style. This personalised approach transforms the initial drafts into something even more authentic, something that truly resonates with you and your audience.
If you are tired of spending hours searching for the perfect prompts to write your content, platforms like CopyReadyNow could be just what you need. It’s an AI-powered copywriting platform designed to help tech businesses create content that sounds natural and engaging.
We have tested and crafted our prompts to ensure that you get the desired results with just a few clicks. Sign up for CopyReadyNow today and receive 30 bonus credits as our special welcome offer!
Tracking the results is one key component of success. With data-driven insights from constant SEO analysis, you can create a more effective content strategy that is not based solely on your assumptions. Determining the right KPIs will help you not only understand your starting point but also measure the results and set SMART goals.
What are SMART goals?
S: Specific - Goals should be clear and specific to provide direction and help you focus your efforts. Specific goals answer the questions of what you want to accomplish and why it is important.
M: Measurable - You should be able to track your progress and measure the outcome. This makes a goal tangible because it provides a way to estimate progress.
A: Achievable — While your goal should be challenging, it should also be attainable. Achievable goals help you figure out how to achieve them and work towards them.
R: Relevant - The goal must matter to your business and address a core initiative that is important to your strategy.
T: Time-bound — Every goal needs a target date so that you have a deadline to focus on and something to work toward. This part of the SMART goal criteria helps prevent everyday tasks from taking priority over your longer-term goals.
Implementing SMART goals in SEO:
To apply SMART goals to your SEO efforts, start by identifying what you want to improve. For example, you might set a specific goal to increase organic traffic to your website by 20% within the next quarter. This goal is specific (increase organic traffic), measurable (20% increase), achievable (with the right SEO KPIs), relevant (drives more leads), and time-bound (by the end of the next quarter).
Common KPIs include organic traffic, keyword rankings, click-through rates (CTR), and conversion rates. By focusing on these indicators, you can directly measure the impact of your SEO efforts.
Implement tools such as Google Analytics, Google Search Console, and SEO platforms like Ahrefs or SE Ranking. These tools provide comprehensive data on how users find and interact with your site and how well your content ranks in search engine results.
Keep an eye on how your target keywords perform over time. This will help you estimate the effectiveness of your content and make adjustments as needed.
Track how much traffic your content receives and how users engage with it. Metrics such as page views, average time on the page, and bounce rates are key indicators of content relevance and user interest.
To help you regularly monitor your SEO KPIs we have put together a simple yet effective checklist. Save the image and mark off the boxes!
AI tools have already had a significant impact on the B2B marketing industry, and their popularity is increasing each day. As content creation remains the most valuable source of driving relevant traffic and building trust, finding a balance between productivity and maintaining high quality is becoming more relevant. Choosing the right tools can take the pressure off your shoulders, and you won’t need to spend hours looking for the proper prompts and revising your copy. The ultimate goal is not to choose between AI and human input but to effectively merge their strengths. This approach will help you produce content that deeply resonates with your target audience and achieve your SEO goals.
