Learn ten simple steps to humanise your AI content for better search rankings, reader engagement, and impactful results.
AI-generated content is now everywhere online. From short social media posts to entire articles, AI has taken over a huge chunk of content creation. But here's the thing: without significant human oversight, AI copy often feels impersonal and robotic, ultimately failing to deliver the desired results.
In this article, we'll share ten simple steps to add the human touch to your AI text so it will sound more natural and engaging. Google loves content that people love, and with these tips, you'll create content that ranks well in search results, captivates your audience, and brings results.
Let's go!
Active voice improves clarity, making your writing more direct and clear. It helps readers connect with content because it feels more dynamic and vibrant.
Example:
Passive voice: The blog was written by our team.
Active voice: Our team wrote the blog.
Generative AI tools often use passive voice. To convert passive voice into active, you can specify it in your prompts or use AI-powered editing tools like Hemingway or Grammarly.
While most writers recommend avoiding passive voice, there are some cases where it fits the context better.
Example:
Passive voice: The building was constructed in 1920.
Active voice: Builders constructed the building in 1920.
The passive voice is frequently used in formal writing when we prefer not to mention who or what performed the action. In this case, the fact that the building was constructed in 1920 is more important than who built it.
"If you can't explain something in a few words, try fewer." — Robert Breault
Brevity is key. Your message should be descriptive yet succinct to convey your ideas effectively. Avoid lengthy sentences and unnecessary fluff, as they often add little or no value to your content and can distract from the core message.
Simple language is easier to understand and more relatable. That’s why you should use jargon only when needed and avoid complex vocabulary that might alienate readers.
Example:
Original: The AI algorithm demonstrated an exponential increase in computational efficiency.
Edited: The AI program became much faster.
In the ever-evolving landscape
Leverage
Crucial
Continue to advance
Becomes increasingly evident
Revolutionising the way
Navigate the landscape
By harnessing the power
Exploring new frontiers
Groundbreaking advancement
What's more
These phrases and many others have become overused by generative AI tools. Using them can make your writing seem unoriginal and predictable, diminishing its impact on readers. That’s why you should avoid AI cliché phrases if you want your content to feel more human and personal.
Example:
Original: In the ever-evolving landscape of technology, leveraging AI is crucial.
Edited: As technology changes, using AI becomes more important.
Personal touches make the copy feel more authentic and original. Write conversationally and share your thoughts, experiences, and stories to create a connection with your readers.
Example:
Original: AI tools facilitate enhanced productivity in the workplace and enable more informed decision-making on a daily basis.
Edited: I find AI tools very useful, especially at work, as they help us be more productive and make smarter decisions every day.
According to Veru, images can help you boost your website’s click-through rate by 42%.
Original visuals add a unique flavour to your copy, helping draw attention, amplify the core message and boost comprehension.
Good stock photos and videos, when used sparingly and appropriately, can make your text more impactful and stand out.
We recommend using more images, videos, infographics, and illustrations created by your team. Stock content adds little value to your brand, whereas branded content can help you boost awareness and forge a deeper connection with your target audience.
P.S. We just threw in this adorable puppy picture to catch your eye. Because who can resist a cute doggo, right?
Alt text (aka alt tags and alt descriptions) is the copy that appears in place of an image on a web page if the image doesn't load on the user's screen.
In the alt text, you should describe your images in a way that conveys their purpose and content to both search engines and visually impaired users. Therefore, adding alt text helps create a better user experience and improves your content performance in search results.
Every business has a distinctive tone of voice—a unique way of speaking that connects it with its target audience and sets the brand apart from competitors.
By providing AI with instructions about the desired tone, emotion and attitude, you can train it to reflect your unique style and voice. This requires consistent training and feedback, but it ensures that the AI-generated content is accurate, engaging and aligns with your brand's identity.
We came across an interesting article in which the author said, "If AI content sounds like AI, it's NOT the fault of AI. It's on the human and their deficient skill level."
In other words, to produce good outputs, AI needs the right human inputs.
Generic prompts like "Write a blog post about the importance of AI in healthcare" will create a generic copy. If you want accurate results with AI, you should provide clear and detailed instructions. Spend time crafting and refining prompts to make sure that the output is high quality, effectively communicates the message and aligns with your brand voice.
Many professionals often find themselves preoccupied with their core business activities without enough time for writing. If this sounds like you, consider trying CopyReadyNow — a powerful AI copywriting tool designed for tech businesses. It generates precise, top-quality content based on your feedback within seconds, no prompts or subscriptions required. Sign up today and receive 30 free credits on your first copy!
People want to connect human to human, and that's hard to do without a person behind each post.
Adding an author to your blog post is an excellent way to humanise your content and connect with your target audience, fostering greater loyalty and trust. It allows readers to see the author as an expert in their niche, helping enhance the credibility, value and performance of your content. Plus, search algorithms favour content with clear authorship, potentially improving your blog's visibility and ranking.
We’ve covered a lot, from basic writing rules to advanced tips and tricks for using AI. AI is a powerful tool, but it’s your touch that makes copy truly compelling and meaningful. We hope you find these insights valuable and will apply them to create useful, impactful content that resonates with your target audience and delivers results.
